How We Choose Our Products (A Cat Sits On Them)

A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

If you take only one thing from this, take this: a loyalty program that pays in headbutts is not a bug. It is the product.

The Short Version, Told Slowly

Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

Our team did a careful study. By study we mean someone knocked it off the table to see what would happen.

That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.